Eric Berger | LIFTOFF


We are THRILLED to launch Eric Berger's book LIFTOFF: Elon Musk and the Desperate Early Days That Launched SpaceX! Eric will appear in conversation with Andrea Leinfelder.

  • This event is free to attend, but registration is required. You can register for the event here. Once you register, you will receive an invitation to join the event.
    • NOTE: Because this is a virtual event that will be hosted on Zoom, you will need access a computer or other device that is capable of accessing the internet at a sufficient bandwidth. If you have not used Zoom before, don't worry: It's easy! Here's a quick reference guide to help you get oriented: Getting Started with Zoom
  • To order a signed copy, please scroll to the bottom of this page and add the book to your cart. Books ordered before February 26 can be personalized; please include the first name in the comments section when you place your order. Event registration is not required to order a personalized, signed copy.


Tuesday, March 2, 2021 at 7:00pm Central time

We work hard to bring events to our community for free, because connecting readers with authors is central to our mission. But these programs are not free for us to put on! If you’re interested in attending this event, we hope you’ll consider purchasing a SIGNED AND PERSONALIZED copy of Elon Musk and the Desperate Early Days That Launched SpaceX from our bookshop. Your support is critical to keeping us here and offering events like this, and we hope to do that for many years to come! 

To have your book personalized, please type the personalization request (first name) into the comments section at checkout.

Blue Willow Bookshop expects all participants to maintain an atmosphere of respect and fairness. Any comments or questions that violate this standard of behavior including any form of harassment, may, at the discretion of the organizers, be immediately removed.

About the Author:

Eric Berger is a reporter and editor based in Houston. After a long career in the Houston Chronicle, he joined Ars Technica in 2015 as the site’s senior space editor, covering SpaceX, NASA, and everything beyond. He was a Pulitzer Prize finalist for his coverage of Hurricane Ike in the Houston Chronicle in 2008. Houston area readers will know him as one of the authors of Space City Weather.

About the Conversational Partner

Andrea Leinfelder is the space reporter for the Houston Chronicle.


Payment type must be "CreditCard." Shipping will be charged if you want the book shipped to you. If you'd prefer to use our curbside pickup program, we ask that you please collect your book(s) within one month of the event date. After that date, your book will be donated to a Houston-based literacy organization.

International shipping will be $35.00.

Event date: 
Tuesday, March 2, 2021 - 7:00pm
Event address: 
Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX Cover Image
ISBN: 9780062979971
Availability: Usually Ships in 1-5 Days
Published: William Morrow - March 2nd, 2021

"This is as important a book on space as has ever been written and it's a riveting page-turner, too." —Homer Hickam, #1 New York Times Bestselling Author of Rocket Boys