$15.00
ISBN-13: 9780452297319
Availability: On Our Shelves Now
Published: Plume, 1/2012
When NYC mom Julia can’t find delicious, organic, healthy food for her toddler sons, she decides to leave her accounting job to start a small company, Julia’s Child, that sells her homemade “muffets” locally. When Whole Foods considers picking up her line, Julia and her business partner, Marta (who is the darling star of the book – love her!) have to kick it into high gear, borrow heavily from their personal accounts, and rely heavily on family and friends to get their products on the shelves. There’s a funny scene when Julia is stalking customers at Whole Foods who are considering buying her “muffets”. Using her own life as an example, Sarah Pinneo describes the agonies of every self-employed entrepreneur who wants to give her best to her family, stay true to her convictions but still wants to turn a profit. A happy quick read that will have you cheering, wincing, commiserating, high fiving Julia and Marta (and most of all Marta). – Martha (who wants to be like Marta!)